Grow with Growel
About Us
Fueled by love and happiness and backed by science, Growel Specialities is where excellence in quality meets innovation. Established in 2025, our dedication is to serving companion animals through well-balanced meals with need specific, optimum nutrition.
As a company that is culturally sensitive, we are driven by a sense of community. This is why Growel Specialties houses brands whose foods are made in India for the palates of the world! Our food uses No Beef and No Pork.
Our Story
As a company run by pet parents, animal lovers, hobbyists, and enthusiasts, Growel Specialities was born from a simple yet powerful belief — that every companion animal deserves the best of nutrition crafted with care, backed by science, and driven by love.
What began as a legacy in animal nutrition evolved into something more personal. With years of expertise and a deep connection to pet parents across India, we realised the need for thoughtful, purpose-led brands that could address unique nutritional journeys.
And so, Growel Specialities took shape — a home for innovations in pet nutrition, where Intan champions aquatic feed excellence, Carniwel delivers premium dry food for dogs and cats, Fullr brings functional treats for everyday wellness, and DatGud adds a playful, flavour-packed spark to dog biscuits.
Growel Specialities envisions an integrated omnichannel approach to seamlessly combine traditional B2C distribution with the agility and innovation of D2C platforms. This means that we give our complete attention to understanding and improving the customer experience of pet parents in every household. Whether you care for Fish, Turtles, Cats or Dogs your experience of the joy of pet parenting is our responsibility.
Vision
To redefine pet care by uniting trusted brands—Intan, Carniwel, Fullr, and DatGud—under an omni-channel ecosystem that blends innovation with accessibility, ensuring every pet parent enjoys a seamless, enriching experience built around the well-being of their beloved companions.
Mission
To transform the pet care experience by building a future-ready ecosystem that blends innovation with trust. Through our brands—Intan, Carniwel, Fullr, and DatGud—we deliver thoughtfully formulated nutrition and care, seamlessly across channels. Our mission is to place pet parents at the heart of everything we do, creating meaningful connections that elevate everyday moments into lasting bonds of joy, health, and companionship.
Expanding Horizons into Pet Nutrition
The Growel Group
Having made a foray in aqua feeds, formulations and Sea food processing, the group creates a harmonious confluence of passion, expertise, and responsibility converging to shape a brighter future for aquaculture.